Search Engine Optimization (SEO) is the process of getting traffic from the "free", "organic" or "natural" listings on search engines. All major search engines such as google, yahoo anf bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isnt't involved, as it is with paid search ads.
SEO is all about optimizing a website for search engines.
SEO is a technique for:
designing and developing a website to rank well in search engine results.
improving the volume and quality of traffic to a website from search engines.
marketing by understanding how search algorithms work, and what human visitors might search.
SEO has two types:
1. On page optimization
2. Off page optimization
Search engines perform several activities in order to deliver search results:
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