Digital Marketing is the process of building and maintaining Customer relationships through online activities to generate sales or capture Customers that are searching on the internet for answers. With the growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small business that want to trade online and make a name for themselves on the web.
Most digital marketing strategies and campaigns have 5 objectives:
1. Reach the right audience.
2. Engage with your audience.
3. Motivate your audience to take action.
4. Ensure efficient spending on your campaign.
5. Maximize Return On Investment(ROI).
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