INTRODUCTION:
What is Pay Per Click (PPC)?
History of PPC
Online vs Offline Marketing
How does PPC work?
Evolution of PPC
Google AdWords
Importance & Benefits of PPC
Basics of PPC
Yahoo Search Marketing
CREATING ADS AND PPC TOOLS:
Create Effective Ads
Example of Effective ads
Ad Group Monitoring
Google Adwords Editor
Measurement of Title, Description URL
Features of ads
Google Adwords Tool
Ad copy testing
Ad Group Creation
Keywords Spy
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